The Conversionator™ V3 N42: Weekly Insights and Ideas

Don’t find yourself in the dark about conversion optimization.

What are the 3 basic questions you need to ask yourself about your website?

Answers to this question along with how to write better marketing copy, a shopping cart infographic, channeling Steve Jobs on landing page design and how luxury brands are missing an opportunity by not making their sites more user friendly.

Jeff Sexton asks the 3 fundamental questions you need to ask yourself about your website in  Website Optimization – Back to Basics 

Does your marketing copy need a boost?  The Daily Egg gives you links to  14 resources to help you write better marketing copy. 

What’s new in ecommerce checkout design?  Turns out  not much in the last 3 years according to CheckoutOptimization.com’s survey.   Be sure to scroll down the page to see the cool infographic.   Infographic: Shopping Cart Experience  [Read more...]

When you’re faced with a big decision it can be hard to pull the trigger.

You go back and forth between your options and play out  ”what if” movies in your mind.

You don’t want to be wrong so you don’t do anything.

Getting stuck going back and forth leaves you in no man’s land.

If you can… break the decision down into baby steps.  Steps you can get take to move the process forward.

A guided missile self corrects as it zeros in on it’s target.

You can do the same.  Make a decision and then self correct as needed.

Go forth first….and handle what comes.

The Conversionator™ V3 N29: Weekly Insights and Ideas

Max The Conversionator

This week’s edition focuses on ecommerce and includes pricing research insights, tips to increase ecommerce conversion rates, merchandising best practices, thank-you page leverage points, and easy-to-use digital shopping website examples:

-  An Easy Way to Make Your Prices Seem Lower  from Roger Dooley’s Neuromarketing covers new research showing that punctuation and decimals can make a difference in how people perceive prices

-  Using the techniques PPC Hero contributor Dave Rosborough shares in Two Ways to Improve Ecommerce Conversion Rates  you can improve the efficiency of your checkout process while leaving your customers wanting to come back for more

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Producing content for your website is easy, right? After all, you’re the one who knows your company, products, and services best, and you are in the best position to sell them to your customers.

Before you start dashing off product descriptions and page content, however, put the brakes on for a moment. Writing for the web takes a unique set of skills and approaches if you want your audience to get the message.

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Weekly insights and ideas  -  The Conversionator V3 N18

This week’s edition includes insights into how website design can impact the bottom line, ideas for handling ‘expired content’, ways to earn your landing page visitor’s trust, the importance of aesthetics and style on your website, and using post scripts in your email marketing:

- Does Website Design Impact The Bottom Line? from KISSmetrics explores professional research that can potentially offer insights into what priorities a business should have on its web design, addresses the common questions that many website owners have, and attempts to offer tangible solutions

- Handling expired content can be an overwhelming experience. How Should You Handle Expired Content? from SEOmoz defines and shares a detailed process to manage ‘expired content’

- HubSpot compiled 10 Foolproof Ways to Earn Your Landing Page Visitors’ Trust which breaks down landing page characteristics so you can reduce landing page friction to earn the trust of your landing page visitors and capture more of them as leads

-  Business 2 Community breaks down a few mistakes to avoid if you want your site to compete with the best in How Visual and Content Mistakes Are Killing Your Company Website, a helpful reminder that you need to take aesthetics and style seriously

- Post scripts can be a very powerful tool. MarketingProfs’ P.S. Five Tips to Increase Email Click-Through Rates http://www.marketingprofs.com/articles/2012/7719/ps-five-tips-to-increase-email-click-through-rates explains why email marketers should use post scripts in their messages, along with five ways to create powerful email post scripts

That will cover it for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.

Donna has been in the Marketing and Research fields for over 20 years working with a wide array of industries and contributes The Conversionator weekly roundup post to the Diamond Website Conversion blog.

The Conversionator™ V2 N26: Weekly Insights and Ideas

This weeks’ edition covers social landing pages, foreign language SEO for domestic markets, optimization planning, using Google Adwords keyword tool, and increasing product visibility:

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