The Conversionator™ V3 N43: Weekly Insights and Ideas

Max the Conversionator wants to remind you to sign up for the Free Conversion Idea.

Last Friday we had a blog on The Battle of the Forms –  Long vs. Short Forms Which is Right For Your Business  so I thought it would be interesting to feature Bryan Eisenberg’s 10 point checklist for optimizing forms in this issue.

Also of interest this week were articles on content marketing, measuring the impact of your blog and getting customer testimonials.

Each week Bryan Eisenberg raises a different conversion issue in his blog. Last week he asked his readers to review and comment on an enrollment form.

Read the answers he got in  Conversion Optimization 101: Optimnizing Complex Web Forms (w/10 Point Checklist) .  Don’t forget to scroll to the bottom to get his 10 points to consider in form design.

Who doesn’t want more customer testimonials?

If it seems too hard or too much trouble to get good testimonials from your clients, Marketing Profs shows you how to break through your resistance and start getting feedback in their article Seven Ways to Get Great Customer Testimonials . [Read more...]

The Conversionator™ V3 N41: Weekly Insights and Ideas

Max The Conversionator

This week’s edition includes website design suggestions, tips on optimizing social networks for SEO, 7 social psychology studies to help improve conversions, how to optimize product reviews, and website usability ideas to boost site confidence:

- Creative Guerrilla Marketing’s When NOT to Be a Guerrilla: Website Design 101,   shares guest contributor Shanna Mallon’s suggestions for when and why it makes more sense to be bland and boring to achieve the best results. [Read more...]

The Conversionator™ V3 N38: Weekly Insights and Ideas

SuperMax The Conversionator

- It’s the responsibility of a marketer to make the consumer ZMOT (Zero Moment of Truth) more social and more memorable. Convince & Convert explains how and why in The Impact of Reviews and Other Social Media Content on Shopper Purchase 

-  Business 2 Community contributor Yasir Khan’s A Step-by-Step Guide to Fast Website Indexing  outlines the top link building steps you can follow so search engine spiders will crawl and index your website fast

- You may lose sales due to numerous factors that are out of your control but there are several user experience annoyances that you can control. In 9 User Experience Pitfalls That Repel Website Visitors  Kissmetircs shares some things that send users away from your website, all of which are within your power to reverse

- Are You Making It Hard For Customers To Buy From You?, the third in a series on customer complaints and problems from Fast Company contributor Don Peppers, shares a customer pain-point checklist designed to minimize obstacles encountered during the buying process

-  By implementing effective SEO strategies and giving your audience what they came for, you can quickly become the master of your domain. To help you get the most out of your site, 12 Most contributor Matt Beswick put together 12 Most Effective Ways to Accelerate Your SEO 

That will cover it for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.

Donna has been in the Marketing and Research fields for over 20 years working with a wide array of industries and contributes The Conversionator weekly roundup post to the Diamond Website Conversion blog.

The Conversionator™ V3 N36: Weekly Insights and Ideas

SuperMax The Conversionator

This week’s edition includes insights into what your customers wish you knew about them, the role site search plays in increasing conversions, a content marketing checklist, an infographic on the growing importance of graphic design usage by small businesses, and nine not-to-miss conversion optimization opportunities:

- To objectively approach questions like “What makes a happy customer?”, KISSmetrics discusses ten studies that reveal ten things your customers WISH you knew about them in 10 Studies That Reveal What Customers WANT You To Know About Them  [Read more...]

The Conversionator™ V3 N35: Weekly Insights and Ideas

Max The Conversionator

This week’s edition includes tips for marketers and designers on working together more efficiently, SEO and PPC considerations for website redesign, communicating the value of your CTA, 5 methods for continually gathering customer feedback, and how to correct website mistakes based on eye-tracking research:

- Coconut Headphones’ Ted Ives developed a standard, quick checklist for use with new and existing website to ensure the website is optimized for SEO and PPC purposes in Website Redesign Considerations for SEO and PPC  [Read more...]

The Conversionator™ V3 N34: Weekly Insights and Ideas

This week’s edition includes increasing conversions with a made up product as well as by using psychology, addresses customers being offered too many choices, 10 things your customers which you knew about them, and a website first impressions infographic created from eye-tracking research:

- There are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that can be used to increase conversions. 12 Brands Increasing Conversions By Understanding Human Psychology  from Econsultancy highlights 12 examples to learn from [Read more...]

The Conversionator™ V3 N33: Weekly Insights and Ideas

Max The Conversionator

This week’s edition includes tips on utilizing your website to drive sales, using “Power Words” to increase your conversion rates, creating usable comparison tables, improving conversions with product recommendations, and the slow but steady steps toward controlling, maintaining, and owning your own search results:

- Imagine. You. Because. How To Use These 3 Hypnotic “Power Words” To Covertly Increase Your Conversion Rates  from KISSmetrics explains why these three words are hypnotic and influence people’s subconscious minds along with how to use them to your advantage. [Read more...]