6 Ways to Supercharge Your Social Media Conversion Rates

February 26, 2013 By 5 Comments
supercharged hotrod

Supercharge social media conversions

It’s easy to get so focused on building and nurturing your social media community that you lose site of what happens to those visitors when they decide to visit your website.

Directing visitors to targeted social media landing pages gives them a sense of continuity and relevance. And, ultimately it generates more sales and leads for your business.

Here’s 6 tips for supercharging your landing pages to increase your social media conversion rates. [Read more...]

Filed Under: Conversion Optimization, Social Media Tagged With: , ,

Getting Friendly With Facebook’s Timeline

May 18, 2012 By Leave a Comment


FacebookDid you have a hard time adjusting to the Facebook Timeline Format?  I was one of those that really liked the “old” format … probably because I’d finally gotten comfortable with it.  So, I was a reluctant adopter of the new Timeline.

I started  noticing that smart businesses were finding ways to implement its new  features to increase online sales leads and drive traffic to their websites.

[Read more...]

Filed Under: Social Media

What You Need to Know About the Facebook Update

September 23, 2011 By Leave a Comment

Recently, Facebook made yet another change to their layout much to the ire of several of their users.  These layout changes occur semi-regularly and really don’t have much of an impact on use of the site; however, they can be rather jarring to see when you’ve become accustomed to a different format.  Here is a quick overview of some of the changes and how they might impact your business.

[Read more...]

Filed Under: Social Media Tagged With: ,

What’s the Deal with Foursquare?

September 16, 2011 By Leave a Comment


I’m sure many of you have fond memories of playing foursquare during elementary school, but what I want to discuss in today’s post is the social networking site, Foursquare.  This mobile application uses location based social networking to allow users to check-in to locations, leave tips, and recommend venues to friends.

If you operate a brick and mortar business, there is a good chance your company may already be listed on the site.

[Read more...]

Filed Under: Social Media Tagged With: , ,

5 Tips to Amp Up Your Company Blog

September 2, 2011 By Leave a Comment

So you’ve started a blog for your business, now what?  How do you draw in traffic?  How do you keep your readers interested?  Here are five quick tips to pump up your blog today.

[Read more...]

Filed Under: Social Media Tagged With: ,

Getting the Most Out of Facebook:

August 26, 2011 By Leave a Comment

How to Create a Unique Facebook Landing Page

Does your facebook page make an impactful first impression?  Be aware that this initial impression is extremely important; Jeff Widman of BrandGlue found that 88 percent of Facebook members never return to a page after their initial visit.  The lesson here is, just like your website, you need to work on landing page optimization for your facebook page.  Use these tips to focus on conversion optimization and get the most out of facebook.

[Read more...]

Filed Under: Social Media

Social Media Tools for Small Business Owners

June 6, 2011 By Leave a Comment

 

Social Media ToolsSmall business owners approaching the social media marketing scene can easily get a little intimidated.

There’s so many feeds and channels of information—keeping track of it all could seem daunting.

[Read more...]

Filed Under: Social Media

The Intersection of Inbound Marketing & Social Media ROI

May 30, 2011 By Leave a Comment

Last month, Internet Retailer Magazine published some research (link below) that said less than 1% of sales were directly attributable to social media, but 18% of sales were influenced by social media.

[Read more...]

Filed Under: Social Media

Knowing Your Social Media Venues

April 29, 2011 By Leave a Comment

Social Media

Learning social media can present a steep learning curve if you’re not familiar with all the terminology.

Before you can begin the process of deciding what’s right for you, you need to understand what’s available and what the benefits of each social media venue are.

Let’s take a look at some different forms of social media and how they can help your business.

[Read more...]

Filed Under: Social Media Tagged With: , , , ,

Optimize Your Social Media Strategy and Increase Conversion

April 18, 2011 By Leave a Comment

Conversion rates often seem to operate parallel to social media efforts rather than actually intersecting with them. Social media does a great job increasing the quantity of leads, but what’s the point if the website itself doesn’t convert well?

[Read more...]

Filed Under: Social Media Tagged With: ,
«Older Posts