Singing your own praises is never good form. But if you can’t boast about your company or services, how do you let potential customers know how great you really are?
Have your clients do it for you in a Success Story.
Let’s say your clients know you have exceptional customer service. But how do you say that to potential clients without sounding either boastful or trite.
Instead putting up something banal like “Our Customers Come First,” consider interviewing a current client about your exceptional customer service and use their quotes about your company in a story.
A good Success Story needs a goal
How do you plan to use the story? What message do you want potential customers to get from reading the story?
Pick just one goal for each Success Story. More than one goal and you’ll dilute your message. Pick a single goal to guarantee that your message comes through loud and clear. [Read more...]