Give yourself a round of applause with a success story.
Singing your own praises is never good form. But if you can’t boast about your company or services, how do you let potential customers know how great you really are?
Have your clients do it for you in a Success Story.
Let’s say your clients know you have exceptional customer service. But how do you say that to potential clients without sounding either boastful or trite.
Instead putting up something banal like “Our Customers Come First,” consider interviewing a current client about your exceptional customer service and use their quotes about your company in a story.
A good Success Story needs a goal
How do you plan to use the story? What message do you want potential customers to get from reading the story?
Pick just one goal for each Success Story. More than one goal and you’ll dilute your message. Pick a single goal to guarantee that your message comes through loud and clear. [Read more...]
Several years ago, I attended a workshop on defining your business and your target market. The workshop leader described how as a young writer he found himself writing a lot of annual report copy, when all he really wanted to do was to write technical manuals. He really hated writing annual reports and perversely that was the majority of his business.
You are in the Bell Curve . . . Somewhere.
The vast majority of marketers are stuck in an old paradigm . . . push marketing.
One of the most important things that any business can do is to understand their target market. Knowing the way they think and what they value is very important information for your online business.
Browsing the Internet, Mike stumbles across your website. He is looking for the product that you are trying to market and is intrigued at what he sees.
