Meet D’Lemma Web Designer Extraordinare
D’Lemma Leadgen was beyond frustrated. She kept repeating “I know I’m a great designer. I was the top of my class. My teachers all said I had a brilliant future. I don’t understand what’s going on!”
D’Lemma had been working for months to create the most beautiful website she had ever seen. It was vibrant and colorful, just like her. Everyone she showed it to told her how beautiful it was.
On the day the site launched, D’Lemma was pumped. She just knew that once people saw her site, the work would roll in. (Remember when you felt the same way? Yeah, me too.)
Why do you tell friends about a particular website?
Do you view your visitors as people? Or are they an undefined group of “target customers” who are daring you to persuade them?
Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important part of your business model.
When it comes to business on the web, content is king. Having the information that your customers or clients are looking for is the best way to drive traffic to your site and convert your prospects into paying clients or customers when they get there.
One of the things we always ask every small business owner we deal with is, do you want your potential customers to contact you, and we’ve never yet had anyone say no. Many respond with “why do you ask?” And our response is always the same – from the customer’s perspective it doesn’t look like you want them to contact you.
