5 Tips to Improve your Ecommerce Site Search

May 13, 2013 By Leave a Comment
How good is your site search?

How good is your site search?

Google has spoiled us. When we go online, we expect to be able to find the specific information we’re looking for immediately with a minimum of effort.

Even if we don’t know the exact name of the item in question, we can type in an approximation or a description and most of the time, Google knows what we mean. That’s great for a search engine.

When it comes to your ecommerce website, however, this high expectation can leave visitors frustrated if your search function can’t accommodate them as quickly as Google. It can even cost you some sales.

The good news is that your ecommerce conversion optimization strategy can ease the tension by creating a better search experience for site visitors. Let’s take a look at five steps to better search: [Read more...]

Filed Under: Conversion Optimization Tagged With: ,

Is Your Website a Jargon-Free Zone?

May 6, 2013 By 3 Comments
Caution...Confusing Language Ahead

Caution…Confusing Language Ahead

Argonjay is such an easy trap to fall into.  Ordsway or asesphray that are commonly used in your industry or business can be a complete mystery to people outside your industry.

 What???

In Pig Latin, the children’s language game, “jargon” becomes argonjay, “words” becomes ordsway and “phrases”  asesphray.  When you stumbled over the words and wasted time trying to figure out what I was saying you experienced the negative impact of using jargon in your communications.

Jargon is everywhere.  It’s the words that are part of the everyday vocabulary of a particular group or profession that are only partially understood, if at all, by the rest of us. Problem is that jargon is no longer isolated to technology geeks and the medical profession.

You probably use some jargon every day.  Words that are specific to what you do. Words that you’re sure everyone understands, only to be shocked that they don’t.

Using jargon on your website is one of the biggest reasons for potential customers to hit the back button and find a site that is simpler to understand. No one sets out to use jargon-speak, but it remains prevalent on websites, because it’s so difficult to recognize. [Read more...]

Filed Under: Conversion Optimization Tagged With: ,

Landing Page Love For Your Social Media Traffic

May 2, 2013 By 14 Comments
Engage your social media traffic with landing pages designed specifically for them.

Engage your social media traffic with landing pages designed specifically for them.

Do you have separate landing pages for each of your social media networks? If not, you should.

Let’s take a look at how social media landing pages benefit your company and how you can optimize yours for the best results.

Why Do I Need a Separate Social Media Landing Page?

It’s never a good idea to dump incoming traffic on your home page. The message is too generic and there’s no opportunity to tailor the information to the audience. [Read more...]

Filed Under: Conversion Optimization

Are Your Virtual Aisles Full of Abandoned Shopping Carts?

April 30, 2013 By 2 Comments

It’s no secret that online shoppers routinely fill up shopping carts and then abandon them before checking out. According to KISSmetrics, 88% of shoppers have bailed out altogether, never coming back to complete the sale.

If your virtual aisles have too many abandoned carts hanging around, it’s time to take a closer look at why your customers are leaving without buying and what you can do to increase website conversion. [Read more...]

Filed Under: Conversion Optimization

Common Conversion Optimization Mistakes to Avoid

April 23, 2013 By 6 Comments

Mistakes to Avoid We’ve all done it. We’ve tweaked our website design, rearranged our layout, and implemented new tips and techniques to boost conversion rates—and seen no difference in results. Conversion rates barely move and profits remain the same or even drop a bit.

When you run into website conversion challenges, it’s time to take a closer look at your strategy to determine what mistakes you might be making without even realizing it. Here’s a list of six of the most common: [Read more...]

Filed Under: Conversion Optimization

Do’s and Don’ts of Lead Generation Conversion with Video

April 18, 2013 By 28 Comments
Strategic use of video can increase engagement and conversions.

Strategic use of video can increase engagement and conversions.

There are lots of opinions out there about the pros and cons of using video on your landing pages.

It’s clear that you can significantly boost lead generation conversion with video, but that doesn’t mean you can just slap up any video and expect an increase.

Of course, at the end of the day you’ll have to find the format and style that works for you by testing various options, but let’s take a quick look at some do’s and don’ts as you create videos for your lead gen pages. [Read more...]

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Overcoming Website Hypnosis

April 4, 2013 By 26 Comments
Are you being hypnotized by your own website?

Are you being hypnotized by your own website?

When I took driver’s education as a teenager, we learned about something called “highway hypnosis.”

It happens when you stop paying attention to what’s going on around you and you just drive along watching the white lane markings mile after mile. You lose sight of the big picture and get hypnotized by the minutiae, which can cause you to miss important things like your exit or another car swerving into your lane.

In conversion optimization, you can experience a similar phenomenon. When the newness of your website has worn off, website hypnosis can set in. You can lose sight of your overall strategy, leading to crucial mistakes. [Read more...]

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Do You Need Both SEO and CRO?

March 21, 2013 By 17 Comments
CRO or SEO - do you need both?

CRO or SEO, do you need both?

I’m no mechanic, but I know that without gas, my car isn’t going anywhere. I also know that  without oil and water eventually I’ll ruin my car’s engine and once my engine dies all the gas in the world won’t budge my car.

Like your car, your website needs traffic or it’s not going anywhere. And, if you’re an online business, you also need for your website to produce sales or leads…to bring in money.  Without money, you’re out of business.

Traffic is the job of SEO. When people search for your products or services you want to be found on the search engines and get them to your website.  Whether you do your own SEO or hire a company to do it for you, the goal is to continually improve your site’s ranking on the search engines, driving more visitors to your website.  [Read more...]

Filed Under: Conversion Optimization

How Design Influences Your Conversion Rate

March 19, 2013 By 3 Comments
How does your website look?

How does your website look?

Take a long, hard look at your website design. What stands out about it? Does it look professional? Utilitarian? Pretty? Ugly? What’s the first thing you see?

If your conversion rate is lower than you’d like it to be, then clearly something about your design isn’t working. But does it just need a few tweaks, or are you ready for a total  makeover? Before we answer that question, let’s consider what goals you have for your design. [Read more...]

Filed Under: Conversion Optimization, Website Redesign for Conversion
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