Your Bounce Rate will Tell You What Your Visitors Think
Today, I thought we’d focus on a web analytics measurement that can give you a pretty clear indication if your website is a trick or a treat for your visitors.
Bounce rate is one of those metrics that may look discouraging at first, but that actually offers valuable information that can transform your website.
Bounces can indicate the success or failure of your website as a whole or of specific elements.
Your bounce rate can be a treasure trove of information aimed directly at the heart of your overall online success.
How Bounce Rate Is Measured
Just about all analytics programs have a metric for bounce rate. In Google Analtyics it is based on whether a visitor clicks on more than one page before leaving your website (if he doesn’t, that’s a bounce).