Experience proves that great customer service is an excellent way to improve conversion rates. And part of serving the customer is anticipating his needs in order to make sure he leaves satisfied. In the online world, that means up-selling and cross-selling.
Upselling and Cross-Selling to Improve Conversion Rates
December 9th, 2011 by MartyThe Conversionator V2 N49; Gmail Tips & Tricks
December 7th, 2011 by Donna RobertsGoogle Analytics Flow Visualization, and Conversion Paths
This week’s edition includes ways to increase content visibility on social networks, tips and tricks for using Gmail, a helpful reminder on heatmap analysis, using Google Analytics new Flow Visualization, and covers the many paths to conversion:
Boost PPC Conversion with Relevant Landing Pages
December 5th, 2011 by Marty
The PPC landing page is just as important as the ad itself when it comes to PPC conversion, and some would argue even more so.
While it would be easy to create a tidy list of tips on how to optimize your landing pages (and don’t worry, we’ll get to the tips), the more important and slightly more messy issue is understanding the psychology behind landing pages that work.
Shaving Your Web Copy with Occam’s Razors
December 2nd, 2011 by Donnie BryantThe long copy vs. short copy debate always seems to be raging. I have a really succinct answer for the question “which works better?”
What we generally refer to as Occam’s Razor is more appropriately classified as the principle of economy. That principle states that “it is futile to do with more things that which can be done with fewer.” We could say “it is futile to say with more words that which can be said with fewer.”
In other words, get to the point! The quicker, the better.
The Conversionator V2 N48: Copyright Fair Use,
November 30th, 2011 by Donna Roberts
Using QR Codes To Improve Conversions, and SEO Tips For Ecommerce Websites
This week’s edition covers copyright fair use in regards to images, using QR codes for better conversion rates, spelling importance in regards to SEO, a bunch of ecommerce websites tips and techniques for SEO, and dos and don’ts for building a website:
Getting Started in Local SEO
November 29th, 2011 by Marty
Local SEO has gained huge strides in both its effectiveness and significance since Google changed their approach to Google Places.
Because Google Places results now appear among the regular organics listings, you can and should give serious attention to your Google Places listing in order to maximize your chances of ranking high in the SERPs.
How to Choose Which Web Pages to Test
November 25th, 2011 by Marty
Testing forms an essential part of your overall landing page optimization strategy, because only through testing can you determine which changes will effectively increase your conversion rate.
But on a website that includes thousands of pages, knowing which pages to test first can be a challenge. Let’s take a look at some analytics that will help you make that important decision.
The Conversionator V2 N47: Website Must-Haves
November 23rd, 2011 by Donna RobertsContent Mistakes, and Calls-To-Action
This week’s edition covers 25 website must-haves, content mistakes to avoid that could be hurting your SEO, an outline on effective calls-to-action, the relationship between merchandising and conversion, and a bit of Google Places eye tracking research:
Promote your Value Proposition on your Product Pages
November 21st, 2011 by Marty
While many companies have put a lot of thought into creating an effective value proposition, one of the most commonly overlooked places for communicating your value proposition is your product detail page.
The good news is that by rethinking the information on these crucial pages, you can communicate more effectively with your customers at the moment of buying decision.
The Conversionator V2 N46: Optimize Calls to Action
November 16th, 2011 by Donna RobertsWebpage Title Tags For SEO, and Buying Cycle Optimization
This week’s edition covers tips on calls-to-action and webpage title optimization along with detailing the 4 stages of the buying cycle and some insights into neuroscience and neuromarketing for a better understanding of how the brain works and utilizing that to your website’s advantage:
- HubSpot reviews some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle in 10 Best Practices to Optimize the Language of Your Calls-to-Action
- Thumbtack recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. SEO Tip: Titles Matter, Probably More Than You Think is an overview of their test results along with a few tips they learned from their analysis
