Friday Funnies 2010 1

February 4th, 2010 by Marty

comics 1

Keeping Up To Date in Social Media

February 4th, 2010 by Shelby

In social media I have learned you have to have an attitude of continual learning. In the age of social media, things change so fast that what we knew about a subject yesterday may not apply to today. What matters is less about what we knew in the past, and much more about how open we are to learning today. You have to have an open mind to education each and every day if you want to stay ahead of the game.

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Improving Client Communication and Collaboration with Basecamp

January 30th, 2010 by Shelby

This week we started using Basecamp for the first time with a new client to help them accomplish their social media goals, and so far we love it.

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Five Things to Watch for in Social Media for 2010

January 22nd, 2010 by Shelby

For companies 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect return on investment of social media. Integrating social media into the sales funnel to support lead generation and transactions will be a top priority.

Here is what to watch out for in 2010 for social media:

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Customer Retention: Once You’ve Got Them Don’t Screw it Up

January 15th, 2010 by Carl

I recently made a reservation at one of the largest hotel chains in the world.  Since I contemplated staying there again, I joined their Rewards Program . . . so far, so good.

Along with their Welcome message, they sent me an offer, as a Rewards Program member, to save my room preferences for future check-ins.  All I had to do was select my preferences from 6 small pull-down menus.

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Promoting your Website with Social Media

January 14th, 2010 by Shelby

Social Media is another aspect of web site promotion which must be considered and utilized to optimize a website for conversion. iStock_000005649299XSmall

Participate in Online Communities

Identifying and interacting within the online communities populated by your potential customers is imperative to increase conversions. If you select the wrong target audience or join Online Communities which are not relevant to your product or services the effect Social Media has on your conversion rates will be zero. If powerful and targeted enough, social media campaigns will help increase your website’s conversion rate.

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Copywriting Clarity and Your Website’s Conversion Rate

January 12th, 2010 by Marty

When you’re having a conversation with someone, if they don’t quite understand what you’re saying, they just ask you a question.  You answer the question and the conversation moves on.

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Top Five Ways to Get Started with Social Media

January 6th, 2010 by Shelby

Building a relationship with customers is necessary for any small business. What’s the best way to do that? Social media is the answer! Here are the Top Five Ways to get started with social media today:
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Social Media is Here to Stay

December 30th, 2009 by Shelby

82% of all companies will be using social media marketing by 2010.iStock_000009648196XSmall

A new study from the Marketing Executives Networking Group, MENG, reveals most businesses are still in the early or experimental phases of adopting and measuring social media.

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An Excellent Landing Page Combined with an Unfortunate Picture

December 27th, 2009 by Marty

The saying “ A picture is worth a thousand words” is something I’ve always taken for granted and never thought much about … until now when I was surprised at my own reaction to an excellent landing page combined with an unfortunate picture.

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