How Important Is Responsive Design For Website Conversion?

responsive-designResponsive design has changed the game for a lot of website owners. In fact, more people are using smartphones and tablets for surfing and shopping. According to Nielsen, over 70% of smartphone shoppers use a store locator before going out to that store. NPD says that in America alone, over 25 million people are using Coupon apps every month. There are so many mobile stats out there that websites have to conform to the times, and that means seeking a responsive design solution.

The problem is that while there are people realizing this and even trying to implement a solution, they are doing it wrong. Responsive design isn’t just letting your site resize to the width of the end user’s browser, but to smartly design it to make it an easier experience and help direct them to where you want them to go.

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Better WordPress Search With Relevanssi

wordpress-eyeglassLet’s face it! WordPress search is not the greatest. Searching for a term doesn’t always bring up the most relevant sources. As a site that offers services in optimizing your site for better conversion, the search within your website is just as important as the results given by the big search engines. We recommend Relevanssi for the task.

While we use the premium version of Relevanssi here at Diamond Website Conversion, the free version does a great job. In fact, for those who previously used Search Unleashed (which has been deprecated) and wpSearch, Relevanssi is the plugin is an excellent replacement.

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An Overview of WordPress SEO by Yoast

overview-wordpress-seo-by-yoast-thumbnailThere are a lot of different WordPress plugins just for SEO alone. One of the more popular plugins in WordPress is WordPress SEO by Yoast. It’s really easy to install, but a lot of people don’t really understand the areas, so here’s an overview of WordPress SEO by Yoast.

If you get confused, don’t worry, this plugin comes with a cool little tour guide!

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How To Create A Simple Newsletter Campaign With MailChimp

mailchimp-thumbnailHere at Diamond Website Conversion, we use MailChimp for our email campaigns. The great thing about MailChimp is that it is a great service for anyone starting off. The actually have a free account that helps bootstrapping business owners and bloggers build a solid following. In fact, the limit on their free account is for anyone with under 2,000 subscribers and allows you to send out a maximum of 12,000 emails per month.

The other convenience with MailChimp is that it integrates with most content management systems like WordPress, and you can even connect it with Facebook. You can even broadcast a copy of your newsletters to your Facebook fan page streams, as well as Twitter!

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Encourage Sharing with Click to Tweet

Just attended a Market Motive Webinar with Bryan Eisenberg on Conversion Copywriting…and one of the things he recommended was Click to Tweet – a WordPress plugin that lets you easily set up a quote on your blog that your readers can click to tweet.

Here’s what it looks like on one of our recent blog posts on refreshing and re-purposing your content:

 

Click to Tweet box in blog post

 

The plugin is free at WordPress Plugins –  here’s the link to get Click to Tweet .  It’s easy to install, just follow the directions under the Installation Tab

WP Plugins

 

Once you’ve downloaded the plugin you’ll need to activate it and follow the setup instructions (very easy).

Then the next time you write a post, you’ll notice a twitter button on your visual editor toolbar.

Tweet button for Click to Tweet

 

When you’re ready to add your click to tweet quote – just point your cursor where you want it to appear in your copy and click on the tweet button.  A popup will appear and you start typing.  One thing Bryan mentioned in his presentation was how much time he spends composing his tweets – he sees them as almost as important as your headline.  He puts several in a long post and puts time into  coming up with compelling copy designed to appeal to the various types of people who read his blog.

Popup Click to Tweet

 

There is a 120 character limit – so if your tweet goes over that it will be automatically truncated.  I tend to go over the limit – so I make sure to test it all out and keep rewriting until I get what I want and I’m within the 120 character limit.

That’s it! 

Readers who click on the tweet button inside of the Click to Tweet box will automatically tweet your message if they’re signed into Twitter.  If they’re not signed in they’ll see a sign-in page next along with an invite to connect with you (if you’ve included your Twitter handle in the setup.

According to Bryan – making tweeting so easy and obvious will increase sharing… and who doesn’t want more shares!

If you try out Click to Tweet – let me know how it goes for you…how you like it and whether you do get more shares.

 

How to Make Your Blog Content Fresh Again

refresholdblogcontent-thumbnailIf you’ve been blogging a lot of content over the years, some of it might need some updating, and some might need some attention. Bloggers often forget that if they don’t keep mentioning their older posts, especially evergreen content, then it pretty much is playing a ‘luck of the draw’ game in hopes that people are searching for that specific topic.

Why You Should Refresh Your Old Blog Content

Refreshing your old content is important. Just leaving content to stay stagnant lets your visitors know that those articles aren’t really important to read anymore. You don’t want to convey that message. In fact, you want them to see those older articles, especially if they still contain relevant information.

Also, refreshing your old content allows you to take the time to comb over and improve those articles. This allows good content to become excellent content.

For search engine optimization, refreshing your content brings the search engines attention back too! As soon as you hit update, your site will ping search engines that you have fresh content to gobble up and organize. It could even help place your article in a more favorable position.

For marketing, you can utilize the opportunity of refreshing old blog content by putting together a strategy tied with your business. You can choose to produce a whole bunch of articles related to that old article. You can try holding a social activity in trying to promote that piece. In some niche, you can even develop an entire product to sell based on that old post!

In social media, refreshing your content allows your blog posts to be seen over again, thus converting people that may not have seen the post the first time it was shared.

How to Make Your Blog Content Fresh Again

Showcase random articles on your front page or categories page.

If you’re using a content management system like WordPress, most themes come naturally built with displaying your most recent posts. Some premium themes, or if you have a custom built theme, may come with a special template for your front page. You can utilize this front page template to display certain posts alongside some of your most recent posts.

In the case you don’t have a special front page template, you can utilize a widget to showcase older posts. You can do this by simply listing the title of the article and linking to it.

There are plugins available to display the most recent posts, or popular posts, but none for older posts. This is something that you will have to do manually.

If your theme comes with a custom category template, or you are using a plugin like Widget Logic to display content on a specific category, post, or page.

Pick old posts to randomly post on social networks.

While you can feature posts within your site, you still need to think about social network sites. Every little bit helps. The more your content is seen on a social network stream, the more likely you will bring visitors to your website.

Even though you shared an article months or years ago, you can still re-share it. If the blog post still has fresh content, share it without hesitance.

Re-purpose your content into other mediums.

If you’ve been publishing your blog content in a specific media, like a video, image, blog post, or podcast, then you may want to try re-purposing that post in as many media as you can. This gives your article a higher chance of being seen.

Some people learn better from videos, some prefer to learn from podcasting, and others may like to read, so this gives your site that extra oomph on being more web accessible.

Update old articles and re-publish.

Evergreen content is known as content that has information that always seems fresh. However, even evergreen content gets a little stale from time to time. It could be that the niche has updated information that you should be covering.

If you take a look at your older content, aside from updating the blog post, making sure that your site is providing the best information is what will make your article not just fresh, but probably one of the best in your niche. This would probably be the best time to take advantage of doing some re-purposing.

If you enjoyed this article, Rebekah Radice also wrote on how to revive your old blog content.

Have you been paying attention to some of your older posts? How often do you re-publish a post? Have you ever re-purposed a post?

What Your Visitors Are Looking For That Determine How Long They Remain

convert-thumbnailYour site visitors are looking for something to fulfill a need. It may be a physical or emotional one. If your not fulfilling that need, then they won’t stay that long. The long your visitors stay, the more likely they are to: leave a comment, fill out a lead form, buy a product or service, or sign up for your website’s newsletter. You even want them to keep returning to your site. This article will let you know exactly what they want and some tips to achieving your goals.

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How To Make Your Own Landing Page in Genesis

landingpagesplusgenesis-thumbnailThe Genesis theme framework by StudioPress is robust and easy to use. While there are premium plugins that can help you build a landing page, if you’re already using Genesis, or a Genesis child theme, making your own landing page is a lot easier.

Frankly, landing pages don’t have to be extremely fancy. They need to be persuasive and informative while driving people to that call of action on your page. If you don’t have your strategy down, then your plan to get people to buy something or sign up for something will fail.

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Videos and Blogging

video-thumbnailVideos are a unique way to share content. You can just about do anything with video like combining music, text, and images, or filming yourself. The issue is… what do you do with your video once you’re done making it?

Of course, the first thing you would want to do is to put it on your website. However, you run into the dilemma of whether you want to load it to your site or to load it up on a third party service like Youtube or Vimeo.

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Let’s Talk About Forms

bookit-form-thumbnailForms are an important part of lead generation. They are used in processing subscriptions for newsletters, a means for people to contact you, and even a way to process sales. Forms are a huge part in converting visitors to loyal readers, subscribers, and buyers.

So, how do you optimize a form for conversion?
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