The Conversionator™ V3 N20: Boosting Average Order

May 16th, 2012 by Donna Roberts

Engaging With Thank-You Pages, and Google Analytics Tips

This week’s edition includes tips for increasing your average order value, simple steps to making your website more user friendly, leveraging your thank-you pages, practices to help increase your conversion rate, and some Google Analytics tips:

- Increasing your average order value (AOV) is something that is often overlooked. Amp Up Your Ecommerce: 7 Tactics to Boost Average Order Value from KISSmetrics covers 7 simple tactics that you can implement on your site and also has some tips on how to take these concepts further

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Conversion Optimization Basics

May 14th, 2012 by Marty

Improve your website’s conversion with four foundational elements

It’s tempting to view conversion optimization as a checklist of things to test or things to tweak on your site.

And while optimization does largely depend on your attention to details, knowing what to change requires a more foundational understanding of conversion optimization basics.

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Content Marketing and Net Promoter Scores

May 9th, 2012 by Donna Roberts

The Conversionator V3 N19 – Weekly Insights and Ideas

This week’s edition includes forgotten content marketing assets, Net Promoter Score insights, tips for Google-proofing small business SEM and for conducting competitive intelligence assessments, and seeing Instagram in a new way:

- Most businesses are sitting on a treasure trove of entertaining and relevant content that their prospects and customers would love. 5 Content Marketing Assets You Forgot You Had from Convince & Convert suggests five places to look for interesting content to share

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Spring Cleaning your Website

May 2nd, 2012 by Donna Roberts

Weekly insights and ideas - The Conversionator V3 N18

This week’s edition includes insights into how website design can impact the bottom line, ideas for handling ‘expired content’, ways to earn your landing page visitor’s trust, the importance of aesthetics and style on your website, and using post scripts in your email marketing:

- Does Website Design Impact The Bottom Line? from KISSmetrics explores professional research that can potentially offer insights into what priorities a business should have on its web design, addresses the common questions that many website owners have, and attempts to offer tangible solutions

- Handling expired content can be an overwhelming experience. How Should You Handle Expired Content? from SEOmoz defines and shares a detailed process to manage ‘expired content’

- HubSpot compiled 10 Foolproof Ways to Earn Your Landing Page Visitors’ Trust which breaks down landing page characteristics so you can reduce landing page friction to earn the trust of your landing page visitors and capture more of them as leads

- Business 2 Community breaks down a few mistakes to avoid if you want your site to compete with the best in How Visual and Content Mistakes Are Killing Your Company Website, a helpful reminder that you need to take aesthetics and style seriously

- Post scripts can be a very powerful tool. MarketingProfs’ P.S. Five Tips to Increase Email Click-Through Rates http://www.marketingprofs.com/articles/2012/7719/ps-five-tips-to-increase-email-click-through-rates explains why email marketers should use post scripts in their messages, along with five ways to create powerful email post scripts

That will cover it for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.

Donna has been in the Marketing and Research fields for over 20 years working with a wide array of industries and contributes The Conversionator weekly roundup post to the Diamond Website Conversion blog.

Putting the Action into your Calls to Action

April 27th, 2012 by Marty

Long calls to action, short calls to action, just about anything you can dream up can be turned into a call to action on a lead generation website.

So how do you construct an effective call to action for a lead generation website?

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The Conversionator V3 N17: Email Reconversion

April 25th, 2012 by Donna Roberts

Content Recycling, and Ecommerce Optimization

This week’s edition includes things to consider before starting a social media marketing program, potentially missed opportunities for reconversion in welcome emails, tips to getting started with a content recycling program, insights into the types of prospects you meet online, and mistakes to avoid on ecommerce sites:

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3 Ways Video Can Improve your Conversion Rate

April 24th, 2012 by Donnie Bryant

Video is becoming an increasingly popular marketing tool for the online businesses.

Many experts say that conversion rates for video sales letters are often double those of standard text sales pages.

There are three main factors that cause such dramatic improvements in conversion:

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Building a Local PPC Campaign

April 20th, 2012 by Marty

If you’re a local business seeking to develop an online presence, you’ve probably thought about launching a PPC campaign to drive traffic for your site.

As one of the most common traffic generating venues, an effective PPC strategy can propel your site into visibility more quickly than any other effort other than SEO.

But as a local business, you’ll need to tweak your strategy a bit to attract the local traffic that will benefit from the information on your site.

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The Conversionator V3 N16: Online Ads

April 18th, 2012 by Donna Roberts

Customer Loyalty Programs, and Internal Linking

This week’s edition includes do’s and don’ts for online ads, ideas for customer loyalty programs, important changes to Google Places you need to know, benefits of internal linking for SEO, and 404 page best practices and inspirations:

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Drive Sales with your Value Proposition

April 16th, 2012 by Marty

Is your value proposition making a difference in your bottom line? If not, it could be that you haven’t yet discovered the proposition that makes a difference to your customers.