9 Ideas for Testing Your PPC Landing Pages

May 16, 2013 By 2 Comments
Are your PPC clicks turning into sales?

Are your PPC clicks turning into sales?

You expect a lot from your PPC landing page. It has to convince the visitor (who may or may not have expressed much interest in your product) to move beyond the initial click and take the next stop of making a commitment to your product.

It has to turn him from a prospect into a bona fide customer. And in many cases, it has just a few seconds to make that happen.

In order to accomplish that goal, you need to engage in some serious PPC landing page optimization. Each element on your landing page needs to work hard to engage and persuade visitors. The key to making that happen? Testing.

Here are 9 ideas to get you started. [Read more...]

Filed Under: PPC Conversion Tagged With: ,

5 Tips to Improve your Ecommerce Site Search

May 13, 2013 By Leave a Comment
How good is your site search?

How good is your site search?

Google has spoiled us. When we go online, we expect to be able to find the specific information we’re looking for immediately with a minimum of effort.

Even if we don’t know the exact name of the item in question, we can type in an approximation or a description and most of the time, Google knows what we mean. That’s great for a search engine.

When it comes to your ecommerce website, however, this high expectation can leave visitors frustrated if your search function can’t accommodate them as quickly as Google. It can even cost you some sales.

The good news is that your ecommerce conversion optimization strategy can ease the tension by creating a better search experience for site visitors. Let’s take a look at five steps to better search: [Read more...]

Filed Under: Conversion Optimization Tagged With: ,

Five Free Analytics Tools to Boost Conversion Rates

May 9, 2013 By 7 Comments
Analytics Data

Conversion optimization starts by analyzing your analytics data

Conversion optimization relies on knowing what’s happening when people land on your website.

  • What actions do they take?
  • When do they take them?
  • Where and when do they exit?
  • How long do they stick around?

These are just a few of the essential questions you should be asking. In this post, let’s take a look at some of the best free web analytics tools to help you keep track of the answers. [Read more...]

Filed Under: Analytics

Is Your Website a Jargon-Free Zone?

May 6, 2013 By 3 Comments
Caution...Confusing Language Ahead

Caution…Confusing Language Ahead

Argonjay is such an easy trap to fall into.  Ordsway or asesphray that are commonly used in your industry or business can be a complete mystery to people outside your industry.

 What???

In Pig Latin, the children’s language game, “jargon” becomes argonjay, “words” becomes ordsway and “phrases”  asesphray.  When you stumbled over the words and wasted time trying to figure out what I was saying you experienced the negative impact of using jargon in your communications.

Jargon is everywhere.  It’s the words that are part of the everyday vocabulary of a particular group or profession that are only partially understood, if at all, by the rest of us. Problem is that jargon is no longer isolated to technology geeks and the medical profession.

You probably use some jargon every day.  Words that are specific to what you do. Words that you’re sure everyone understands, only to be shocked that they don’t.

Using jargon on your website is one of the biggest reasons for potential customers to hit the back button and find a site that is simpler to understand. No one sets out to use jargon-speak, but it remains prevalent on websites, because it’s so difficult to recognize. [Read more...]

Filed Under: Conversion Optimization Tagged With: ,

Landing Page Love For Your Social Media Traffic

May 2, 2013 By 14 Comments
Engage your social media traffic with landing pages designed specifically for them.

Engage your social media traffic with landing pages designed specifically for them.

Do you have separate landing pages for each of your social media networks? If not, you should.

Let’s take a look at how social media landing pages benefit your company and how you can optimize yours for the best results.

Why Do I Need a Separate Social Media Landing Page?

It’s never a good idea to dump incoming traffic on your home page. The message is too generic and there’s no opportunity to tailor the information to the audience. [Read more...]

Filed Under: Conversion Optimization

Are Your Virtual Aisles Full of Abandoned Shopping Carts?

April 30, 2013 By 2 Comments

It’s no secret that online shoppers routinely fill up shopping carts and then abandon them before checking out. According to KISSmetrics, 88% of shoppers have bailed out altogether, never coming back to complete the sale.

If your virtual aisles have too many abandoned carts hanging around, it’s time to take a closer look at why your customers are leaving without buying and what you can do to increase website conversion. [Read more...]

Filed Under: Conversion Optimization

3 Tests to Create Compelling Call To Action Buttons

April 25, 2013 By 22 Comments

Are you going to sign up for an email newsletter when the Call to Action button says “submit?”

Do you really want your visitors to "submit?"

Do you really want your visitors to “submit?”

If you think about the word literally, what’s your reaction?  It probably isn’t “YES I want to submit… I need to submit. Watch me grovel on the floor before you, and submit to your superior knowledge!!! “

And it’s not just the wording on your Call to Action button that may need work. How is the color, or the design? Could they be improved?  Here’s the quandary.  Do you just arbitrarily make a decision and change the button, or do you find out what your visitors think?

Go for a test.  Let your visitors show you the button that works the best for them. [Read more...]

Filed Under: A/B and Multivariate Testing, Call to Action

Common Conversion Optimization Mistakes to Avoid

April 23, 2013 By 6 Comments

Mistakes to Avoid We’ve all done it. We’ve tweaked our website design, rearranged our layout, and implemented new tips and techniques to boost conversion rates—and seen no difference in results. Conversion rates barely move and profits remain the same or even drop a bit.

When you run into website conversion challenges, it’s time to take a closer look at your strategy to determine what mistakes you might be making without even realizing it. Here’s a list of six of the most common: [Read more...]

Filed Under: Conversion Optimization

Do’s and Don’ts of Lead Generation Conversion with Video

April 18, 2013 By 28 Comments
Strategic use of video can increase engagement and conversions.

Strategic use of video can increase engagement and conversions.

There are lots of opinions out there about the pros and cons of using video on your landing pages.

It’s clear that you can significantly boost lead generation conversion with video, but that doesn’t mean you can just slap up any video and expect an increase.

Of course, at the end of the day you’ll have to find the format and style that works for you by testing various options, but let’s take a quick look at some do’s and don’ts as you create videos for your lead gen pages. [Read more...]

Filed Under: Conversion Optimization Tagged With:

Forensics For Your Website: Getting Started with Google Analytics Advanced Segments

April 16, 2013 By 10 Comments

“Why am I getting fewer leads from my PPC traffic this year?”  Is the money I’m putting into SEO really paying off?

Getting answers to questions like these involves some detective work and a good place to start is by reviewing your Google Analytics data. To understand why your PPC lead flow is down this year, you’ll want to start by viewing only your PPC traffic. In analytics parlance, you’ll need to segment your data. [Read more...]

Filed Under: Analytics
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