Are Your Website Titles Clear and Compelling?

Titles determine whether or not your web copy will be read.  Clear page titles make it easy for the visitor to see that they’ve come to the right place.  Compelling titles grab the visitor and almost force them to read what comes next.

Titles written just to improve your Google page rank, and not to inform your visitors, may bring traffic, but won’t help website conversion. Creatively getting your keyword phrases into your titles and at the same time providing clear, compelling sign posts for visitors is an art.

Titles and sub-titles are clues for your visitors. Visitors scanning a web page are trying to figure out:

• Am I on the right page?
• Can I get the information I’m looking for here?
• Does this look interesting enough to read more?

To be compelling and usable for your visitors, web pages need to relate to each other and  support your unique value propostion.  Titles and sub-titles help form those relationships.  Good page titles lead you through a website. Good sub-titles lead you through an article.  A great website is one where all the page titles and sub-titles work together to support each other and promote the company.