The Team

Diamond Website Conversion was founded in 2008 as a boutique consulting firm with the promise of delivering better website conversion rates to e-commerce and lead generation websites.

We specialize in:

Carl Diamond – Founder   Carl retired as a Vice President of Smith Barney in San Jose, California in 1998.  At Smith Barney he worked with individual and corporate investors, specializing in 401k plans.  In 1998 he helped start an online motorcycle accessories business.  It was there that he learned the importance of conversion optimization, ultimately founding Diamond Website Conversion to spread the word.  He is a strategist, by nature, and deeply enjoys helping people reach their business goals.

Marty Diamond – Co-Founder   Marty retired as a Vice President of Smith Barney in San Jose, California in 2000, where she consulted with small to large corporations on their 401K plans.   She handles the analytics and customer service sides of the business.   Marty received her B.S. degree in Business Administration from UCLA.  She is a member of the Web Analytics Association.  In her spare time she enjoys playing duplicate bridge and knitting.

Shelby Sanchez – Social Media Services   Shelby is a social media marketing specialist who sees social media as a valuable tool to increase exposure and boost revenues.  Her experience includes the development and implementation of how consumer insights from social networks enhance the business goals of brand and product marketing, corporate and public relations, customer service and support, and market research.  Shelby received her B.S. degree in Consumer Science with a focus on Business and Marketing from the University of Wisconsin-Madison.  She enjoys traveling, photography and salsa dancing.

Diamond Website Conversion was built on several core beliefs:

  • We approach every company and website we work on as if it were our own.
  • We’re blunt.  Conversion optimization is about being honest about what works and what doesn’t on your website. We tell our clients the truth, even if it isn’t what they want to hear.
  • To practice what we preach.  If conversion is all about the customer, then our business is all about our customers.  That means we focus on you, your business, your website and your conversion issues.

With Diamond Website Conversion You Can Expect:

  • Knowledgeable insights that are easy to understand, can be quickly implemented, and are almost immediately measurable
  • A partner who works hard to understand your situation and concerns, before giving advice
  • Confidentiality at all times
  • Prompt responses to all concerns, big or small
  • Exceptional customer service

What we need from you:

  • A commitment to growing your business and improving your conversion rate
  • An eagerness to let website visitors have their say
  • A willingness to make changes to your website.
  • Be able to cope operationally when the conversion rate increases
  • Honest feedback …we need to learn what we’re doing right and wrong too (especially what we’re doing wrong)

Call today to get started…we’re looking forward to working with you to improve your website’s conversion rate.

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