The Team
Why we’re here.
With more than 30 years of small business experience and 13 years online, we saw early on the virtually unlimited power of the Internet for converting the curious into customers. But we continue to be amazed because so many sites still fail to take advantage of techniques that will promote, measure and increase conversion rates!
We founded Diamond Website Conversion in 2008 to provide conversion optimization and marketing strategy to small business owners trying to grow their businesses and get traction on the internet.
Today, we work with small businesses to:
- Increase conversion rates
- Strengthen advertising results
- Make landing pages work harder
- Analyze and measure website performance
- Implement and maintain social media strategies to improve conversion rates
And we do it by partnering with you, not by emailing impersonal technical reports. We want to really understand your business’s goals and help you achieve your sites full potential for generating and maintaining steady growth.
Who we are
Carl Diamond – Founder
After a successful career as a Vice President of Smith Barney in San Jose, California, Carl left to help start an online motorcycle accessories business. It was 1998, the Internet was growing in popularity and Carl knew that savvy marketers would quickly need to become more competitive if they hoped to succeed. He began Diamond Website Conversion in order to spread the word and help smaller businesses gain a larger presence on the Internet. What little spare time Carl has, he enjoys mentoring young entrepreneurs, reading, watching action-adventure movies and going to the opera.
Scuba Diamond – Chief of Security
Marty Diamond – Co-Founder
Marty, also a Vice President of Smith Barney and a graduate of UCLA with a BS in Business Administration, consulted with small and large corporations on their 401K plans. She leveraged her business acumen to supervise conversion optimization and analytics for Diamond Website Conversion. When she isn’t reviewing websites and crunching numbers, Marty enjoys playing duplicate bridge, knitting and enjoying the Pacific Northwest with Carl and Scuba.
Diamond Website Conversion was built on several core beliefs:
- We approach every company and website we work on as if it were our own.
- We’re blunt. Conversion optimization is about being honest about what works and what doesn’t on your website. We tell our clients the truth, even if it isn’t what they want to hear.
- To practice what we preach. If conversion is all about the customer, then our business is all about our customers. That means we focus on you, your business, your website and your conversion issues.
With Diamond Website Conversion You Can Expect:
- Knowledgeable insights that are easy to understand, can be quickly implemented, and are almost immediately measurable
- A partner who works hard to understand your situation and concerns, before giving advice
- Confidentiality at all times
- Prompt responses to all concerns, big or small
- Exceptional customer service
What we need from you:
- A commitment to growing your business and improving your conversion rate
- An eagerness to let website visitors have their say
- A willingness to make changes to your website.
- Be able to cope operationally when the conversion rate increases
- Honest feedback …we need to learn what we’re doing right and wrong too (especially what we’re doing wrong)
Call today to get started…we’re looking forward to working with you to improve your website’s conversion rate.
